DRAWERS TAKE THE LEAD.
And I mean literally! I dont think anyone is as excited as us about our first issue being launched. We are three women who have decided to fill our issue with everyday aspects revolving around lingerie, featuring fashion, culture and the arts, just so the reader can get a broader insight into our minds and the minds out there.
We have passionately included elements that we feel are a very important matter to discuss, for example are you wearing the right size bra? Did you know that lingerie has 'in' trends and styles just like other clothing? As well as book reviews that may get you ladies blushing from underneath the pages.
So with all this in mind, we would like you to enjoy our little portrayal of all things beautiful and understand that when it comes to lingerie there is much, oh so much more that people need to learn...and dont worry, all these secrets are just between you and us.
If you would like a copy of our beautiful zine, it is only £3 and you can order a copy from us! or you can even discover them in Coco De Mer boutiques around London. We promise you it is worth a read; there are features in there that are not available online PLUS you get a special gift with the first issue.
Online you can still get the Drawers experience; The articles are split into sections:
- Fashion
- The Arts
- Culture
- Our Consumer Love
- Collaborations
- Miscellaneous
Click on one of the articles and the labels at the bottom of the posts will lead you to more treats of a similar theme.
Welcome to Drawers ladies!
- The lingerie fanatics, Emma, Danielle and Hannah
the perfect quote to describe the effects of lingerie on everybody around us.
“I love lingerie and feminine things. It makes me feel nice look good and turn somebody on by doing so. It’s an incredible rush. And when it turns a man on – fantastic. But no matter what, I’m getting off.”
- Lorri Bagley
(Actress and Model)
- Lorri Bagley
(Actress and Model)
This is you
We are targeting purely female students within their late teens and early twenties, so we offer a feminine and delicately sexy tone of voice along with beautifully excecuted illustrations. Our ideal reader is a student with class who appreciates and adores lingerie and encompasses the following values:
Feminine
Girly
Assertive
Appreciates the beauty of things
Student lovin’
Socialite
Creative
Playful
If you would describe yourself as one of these characters then Drawers is a perfect publication for you! we promise not to disappoint you with its content and hope you will invite your friends along.
Harriette Tebutt - The Duchess
This is Harriette Tebutt, an illustrator who attends Camberwell College and is our collaborator for our first zine issue. Her images are the inspiration for our style as they portray every essence of a feminine and delicate taste; an ethos to which we want our zine to evolve around and her images will be featured throughout the issue.
We are proud to announce that our first zine is completely illustrated by her beautiful works. Check out the photoshoot of the bespoke doodle undies that we has created for us. Harriette tells us about her life and passion for illustration in an interview within the first issue - and here is a short snipit of it..
Firstly who are your favourite artists?
Egon Schiele, Gustav Klimt, Chagall, Tim Walker, Michel Ocelot and Laura Carin, just to name a few! I think I have too many favourites!
Do you have things that you prefer to draw? Are some objects or subjects more interesting to you than others? What are they?!
Firstly just people in general, they have no idea I’m drawing them. I draw people in cafes, parks and on the tube, all just going about their day to day things. I like drawing old toys, figures of the past, flowers and animals. Mainly just things with a lot of character, I like the personality and stories they have attached to them. I’m always trying to challenge myself with new things, at the moment my challenge is drawing from my imagination as I would normally choose to draw from life.
Why did you choose to illustrate lingerie?
It started off as a project to customize some plain, old underwear that I had barely worn, I’m a bit of a hoarder and so I hate throwing things away! Then I started buying plain underwear with the purpose of illustrating unique designs on them. Lingerie can be quite samey, I like the idea of something being a one-off.
Coco De Mer
"All our products are made with the consideration of environmental and human rights. We invest in the talents of local artisans...Ultimately, we hope that our products bring you joy, inspiration and a recharge of sexual energy that translates in the infinite enjoyment of one of life's great gifts...We Celebrate the beauty from which we all come! Savour life and drink it to the full."
To us, we feel that this is perfect. Not only are they expressing sexual mannerisms, but also taking into account other aspects of life that also revolve around this, for example human rights, fair trade, the enjoyment of life and talents of local artisans. Brilliant!!
If you want to get hold of our print publication with the exclusive free gift then head down to one of their boutiques! For a limited time only, hurry before they all sell out!
Coco De Mer boutiques:
Covent Garden - 23 Monmouth Street, Covent Garden, London WC2H 9DD.
Brompton Cross - 108 Draycott Avenue, South Kensington, London SW3 3AE.
To us, we feel that this is perfect. Not only are they expressing sexual mannerisms, but also taking into account other aspects of life that also revolve around this, for example human rights, fair trade, the enjoyment of life and talents of local artisans. Brilliant!!
If you want to get hold of our print publication with the exclusive free gift then head down to one of their boutiques! For a limited time only, hurry before they all sell out!
Coco De Mer boutiques:
Covent Garden - 23 Monmouth Street, Covent Garden, London WC2H 9DD.
Brompton Cross - 108 Draycott Avenue, South Kensington, London SW3 3AE.
Trends
Season after season and trend after trend, women continuously have to go out shopping in order to keep up to date with the ever changing fashion trends of this western world.
However are we making it sound like a hassle? No.
Do we complain how tiresome it can get walking in and out of every single shop trying on items in the right size convincing ourselves how we can actually squeeze into a smaller size, or two? Most certainly not.
The reason for this is because we love it!
Now ladies, it is not just normal clothing items that we must keep in trend, but also lingerie. As new patterns and colours emerge for every season’s style, underwear also keeps within the guidelines and creates ‘must have’ pieces. Unfortunately, next time you go for that shopping trip ladies you must also remember to peak through the underwear section.
Isn’t life tough?!
One trend that is in fashion is the minimalist look. Here neutral colours such as white, beige and cream dominate the style alongside clean cut lines. The idea is all about going back to basics with no nonsense, effortless and stylish looks with more attention to detail than on pattern design.
Filled with colours and vibrant life, floral depicts every essence of a warm summer’s day combined with an innocent girly effect. This pattern has also been interpreted into lingerie, so not only can women look feminine on the outside to the world but can also reveal it underneath in a more private and personal situation.
And in our zine there is any more to learn about...
Ethics when it comes to lingerie
Life not fair, but at least your lingerie can be.
Here are some boffy facts for you, they are tips that you might not know but you should because they are all associated with our beautiful environment.
They are really interesting though so make sure you give it a read.
We know the best way to green your wardrobe is to buy less and wash less. But what about your underwear? The thought of second hand lingerie or stretching out time between underwear washes (shiver) isn’t appealing at all!
The issues of climate change, the environment and ethical issues such as the working conditions of people manufacturing goods in poorer countries are constantly being brought to the forefront of our minds by the media. The fashion industry has been revealed to be guilty of pollution and exploitation. We know that you make your underwear purchasing decisions based on how good they make you feel.
Have you thought about how good you’d feel wearing underwear that is good for the environment?!
British women spent £2.75 billion on luxury lingerie in 2009. The unfortunate truth is that the majority of the underwear in our drawers is made from conventional cottons and polyesters. When it comes to ‘fair’ undies, fabric selection is the key.
We have created a few simple steps to follow to transform your underwear drawer in to any tree huggers dream. You don’t have to get rid of all the stuff you already have, just be more critical of your next purchases.
Step 1 – Ditch conventional cotton – especially anything bright white!
Conventional cotton alone is responsible for one fourth of the worldwide insecticides and pesticides used globally. Not only are these poisons intoxicating and (we hate to be dramatic but) killing the workers who grow the cotton but they are absorbed into the fibres and then slowly absorbed by your skin. They are still present in the fabrics after a few washes. Yes, your intimates are dangerous to you as well as the environment! The solution is natural organic cotton dyed with natural dyes or perhaps even try a new eco-friendly fabric.
Step 2 – Plastic pants? No thank you.
Man-made fibres like acrylic, nylon, polyester and polypropylene may be cheaper to produce. Petrochemicals produce fibres of uniform strengths, lengths and colours which make mass production an awful lot easier. Petrochemicals use more non renewable energy resources (i.e. oil, coal) than any of the natural fabrics. We think plastic panties are a big, ‘no, no’.
Step 3 – Bonjour bamboo
Bamboo is more breathable than cotton, it’s more absorbent than cotton but it dries as quickly, it’s naturally antibacterial, it’s softer to the touch yet it is more durable than cotton, and it’s much more ecologically sustainable. Bamboo is fast growing and extremely versatile; and even a quick search online will divulge vast amounts of bamboo lingerie. Even Stella McCartney has incorporated the fabric in to her designs.
Step 4 – Heavenly hemp
We know what you’re thinking; ‘hemp is far from heavenly’, you’re wrong. It is no longer the rigid, industrial, scratchy fabric it once was. Hemp is in fact the world’s softest natural fibre and it means the most comfortable, flattering and environmentally sound lingerie you’ll ever wear.
Step 5 – Peace silk
Leather and fur have long borne the brunt of the criticism of animal products in fashion, but silk usually gets a free pass. During the process of creating conventional silk, the silk worms are purposely destroyed. Peace silk — also known as vegetarian silk — is made from cocoons that have been collected after the moths have hatched and flown off and alive to create silk another day. The reason they destroy the silk worms is because just before hatching, the moth secrets an acidic chemical that weakens the thread allows it to tear a hole in the cocoon. Because the thread is torn when the moths emerge, peace silk thread cannot be unwound in a single continuous piece as conventional silk thread is. It instead has to be broken down and spun like wool. The result is not commercially accepted, thicker and loftier weave with some color irregularities.
Step 6 – Hunt out rare eco-fabrics
New eco friendly fabrics are being created all the time. Why not search out a soy, coconut or milk bra?!
The more eco and exotic your undies the more exotic you’ll feel, we promise!
Here are some boffy facts for you, they are tips that you might not know but you should because they are all associated with our beautiful environment.
They are really interesting though so make sure you give it a read.
We know the best way to green your wardrobe is to buy less and wash less. But what about your underwear? The thought of second hand lingerie or stretching out time between underwear washes (shiver) isn’t appealing at all!
The issues of climate change, the environment and ethical issues such as the working conditions of people manufacturing goods in poorer countries are constantly being brought to the forefront of our minds by the media. The fashion industry has been revealed to be guilty of pollution and exploitation. We know that you make your underwear purchasing decisions based on how good they make you feel.
Have you thought about how good you’d feel wearing underwear that is good for the environment?!
British women spent £2.75 billion on luxury lingerie in 2009. The unfortunate truth is that the majority of the underwear in our drawers is made from conventional cottons and polyesters. When it comes to ‘fair’ undies, fabric selection is the key.
We have created a few simple steps to follow to transform your underwear drawer in to any tree huggers dream. You don’t have to get rid of all the stuff you already have, just be more critical of your next purchases.
Step 1 – Ditch conventional cotton – especially anything bright white!
Conventional cotton alone is responsible for one fourth of the worldwide insecticides and pesticides used globally. Not only are these poisons intoxicating and (we hate to be dramatic but) killing the workers who grow the cotton but they are absorbed into the fibres and then slowly absorbed by your skin. They are still present in the fabrics after a few washes. Yes, your intimates are dangerous to you as well as the environment! The solution is natural organic cotton dyed with natural dyes or perhaps even try a new eco-friendly fabric.
Step 2 – Plastic pants? No thank you.
Man-made fibres like acrylic, nylon, polyester and polypropylene may be cheaper to produce. Petrochemicals produce fibres of uniform strengths, lengths and colours which make mass production an awful lot easier. Petrochemicals use more non renewable energy resources (i.e. oil, coal) than any of the natural fabrics. We think plastic panties are a big, ‘no, no’.
Step 3 – Bonjour bamboo
Bamboo is more breathable than cotton, it’s more absorbent than cotton but it dries as quickly, it’s naturally antibacterial, it’s softer to the touch yet it is more durable than cotton, and it’s much more ecologically sustainable. Bamboo is fast growing and extremely versatile; and even a quick search online will divulge vast amounts of bamboo lingerie. Even Stella McCartney has incorporated the fabric in to her designs.
Step 4 – Heavenly hemp
We know what you’re thinking; ‘hemp is far from heavenly’, you’re wrong. It is no longer the rigid, industrial, scratchy fabric it once was. Hemp is in fact the world’s softest natural fibre and it means the most comfortable, flattering and environmentally sound lingerie you’ll ever wear.
Step 5 – Peace silk
Leather and fur have long borne the brunt of the criticism of animal products in fashion, but silk usually gets a free pass. During the process of creating conventional silk, the silk worms are purposely destroyed. Peace silk — also known as vegetarian silk — is made from cocoons that have been collected after the moths have hatched and flown off and alive to create silk another day. The reason they destroy the silk worms is because just before hatching, the moth secrets an acidic chemical that weakens the thread allows it to tear a hole in the cocoon. Because the thread is torn when the moths emerge, peace silk thread cannot be unwound in a single continuous piece as conventional silk thread is. It instead has to be broken down and spun like wool. The result is not commercially accepted, thicker and loftier weave with some color irregularities.
Step 6 – Hunt out rare eco-fabrics
New eco friendly fabrics are being created all the time. Why not search out a soy, coconut or milk bra?!
The more eco and exotic your undies the more exotic you’ll feel, we promise!
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